Twist and Drink

History

It all began with Kurt Hofer senior, who inherited a barn for cows through which ran a water source. “I always wanted to have my own company”! He started to consider what entrepreneurial measures he could undertake in order to preserve the location of Gutenstein. He came upon the idea of bottling his fresh mountain spring water and adding fruit flavours.

And thus a concept was born: a colourful refreshment to make childrens’ eyes light up in delight. The success story of Twist and Drink was initiated in 1973, and has continued uninterrupted up to the present day.

Today, Kurt Hofer junior manages the company in its second generation. His excellent technical and entrepreneurial competence, combined with good instincts regarding people, products and trends have made him highly successful.

Previous：Beverage，original since 1957
Next：Pfanner’s fruit juice and iced tea

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