A Proud American Heritage

Our story dates back to 1871. Ulysses S. Grant was president, Jesse James was robbing banks, and Mrs. O'Leary's cow kicked over a lantern and managed to burn down much of Chicago. Yes, those were tempestuous times. And not far away, in Waukesha, Wisconsin, pharmacist H.M. Colver formed the White Rock Company to sell local spring water that the Potawatomi Indian tribe believed had special medicinal powers. In 1952, Alfred Morgan,  grandson of the founder of Morgan Beverages (est. 1858), purchased White Rock. For five generations total, our family has proudly crafted and bottled high-quality beverage products right here in the United States. 

A few highlights in White Rock’s storied history…